PDF" Marketing Lateral

Marketing Lateral

(PDF) Marketing Lateral | Roberta Salyna Academia edu

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Lateral Marketing (pdf) | Paperity

Although all marketers will enjoy the wake up call, Lateral Marketing gears itself primarily to strategic marketers in the driving seat of product development, target market strategy or marketing mix control. The roadmap includes a choice of paths: new product development, market reassessment, rebuilding the marketing mix.

Lateral Marketing: New Techniques for Finding Breakthrough

Lateral Marketing book. Read 10 reviews from the world's largest community for readers. ... Start by marking “Lateral Marketing: New Techniques for Finding Breakthrough Ideas” as Want to Read: Want to Read saving ... Desde Leader Summaries recomendamos la lectura del libro Marketing Lateral, de Philip Kotler y Fernando Trías de Bes.

Lateral marketing SlideShare

Lateral marketing: works best for mature markets, creates markets from scratch, is riskier, requires greater resources, anticipates high volume, may redefine mission and business focus. 6. Lateral marketing creates newcategories in one of four ways:• A lateral product can restructure markets by creating new categories or subcategories.•

Lateral Marketing by Kotler Marketing Psycho

The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas» by Philip Kotler and Fernando Trias de Bes is devoted to a non standard thinking in marketing. Classic marketing theories continue to play an important role in the market, but nowadays a broader perspective on marketing opportunities is needed.